I recently saw a Reddit thread asking about Indonesia’s low cultural impact relative to its size. As the fourth most populous country in the world, it does seem a bit unusual for such a large country to have such little soft power.
I gave the question a good think, and below are my bullet points:
In general, low people mobility for many reasons: economic, cultural, and religious conservatism. A middle class population that does not have enough capital to afford migration By comparison, India has a comparatively much larger upper class (via its caste-based hierarchy), which allows this very specific class of society to exert large Indian influence abroad. Indian government also actively encourages the creation of ‘highly exportable’ individuals with its education system i.e. STEM education and heavy emphasis on English proficiency Indonesia’s diaspora relies mostly on hard labour exports e.g. construction workers, domestic helpers, which due to their socioeconomic status do not project much soft power overseas. Generally conservative societies, due to a homogenous population and cultural & religious factors: Low incentives to study English which leads to low proficiency of the language, but English as lingua franca is a key point for globalisation Society which discourages external migration and puts high emphasis on collective good i.e. Gotong Royong As opposed to a more pragmatic lndia/Thailand, which values upward mobility more than collective good (though it also exists). Although Indonesia is heterogenous in general, its regions are heavily localised i.e. people of similar backgrounds (race, religion, etc) are concentrated in the same few places. Homogeneity disincentivises population migrations to elsewhere, as there would be less incentives to do so as well as pressure to retain the tight-knit communities they are living in. Industry that focuses on raw material exports as opposed to processed goods (e.g. vehicles/consumer electronics) and/or non-tangible cultural exports (e.g. movies, food) Protectionist economies create bad influencers Indonesia’s markets generally operate under Import Substitution Industrialization (ISI) model, which protects domestic industries from external competition by encouraging purchase of domestic goods Because of less competition, opportunity costs of exporting abroad becomes too high (e.g. to comply with strict foreign regulations), incentivising producers to produce domestically instead, as opposed to creating high-value specialty goods to be exported abroad. Because ISI is primarily enforced through heavy import taxes, populace will also be much more likely to buy locally produced goods, as they are much cheaper. As a consequence, Indonesia has little-to-no specialty goods exported abroad, which leads to less soft power: Thailand has Monthong durians, specialty mangoes, and jasmine rice Japan has its Crown melons, Shine Muscat grapes, Hokkaido dairy, etc Government and populace that has failed to commoditise their culture (e.g. for tourism in Thailand) Thailand and Japan, for better and for worse, commoditises their culture heavily for tourism e.g. history, culture, religion, etc. An Indonesian outlier for this would of course be Bali, but similar successes of such scale have yet to be found in any other region of Indonesia. If I had more time I would’ve reformatted this into a proper essay, but unfortunately I typed this on my phone early in the morning and by now I have lost motivation to turn it into a proper piece of writing, sorry!